Everyday People Coffee & Tea
Blueberry Sweet Crumble — Medium Roast Flavored Coffee
Description
Sunday Morning in a Cup
Close your eyes and picture a warm blueberry crumble fresh from the oven — the bright burst of ripe berry, the buttery sweetness of the topping, the comforting warmth that makes you slow down. That's exactly what we set out to capture in this cup.
Blueberry Sweet Crumble is built on a medium roast base with the natural body and mild sweetness that makes fruit-forward flavoring land the way it should — layered and recognizable, not sharp or artificial. The blueberry note arrives first, bright and jammy. A subtle buttery crumble sweetness follows through the middle. The finish is clean and warm, with just enough richness to feel indulgent without being heavy.
It works beautifully black, with oat milk, or over ice for a cold brew that drinks like dessert.
Details
Tasting Notes: Ripe blueberry · Buttery crumble · Warm vanilla finish
Roast: Medium
Flavoring: Natural and artificial flavors
Best Brewed As: Drip, French press, cold brew, pour-over
Brew It Your Way
Drip Machine
Grind: Medium
Ratio: Your standard ratio
Time: Per machine cycle
Temp: 195–205°F
The most approachable way to enjoy this coffee — blueberry and crumble notes develop beautifully through a standard drip cycle
French Press
Grind: Coarse
Time: 4:00 minutes
Press: Slowly
Temp: 195–200°F
Full immersion brings out the deeper, jammier side of the blueberry and adds body to the finish
Cold Brew
Grind: Coarse
Ratio: 1:4 coffee-to-water
Time: 12–18 hours
Temp: Refrigerator
One of the best ways to experience this flavor — the extended cold steep concentrates the fruit notes into something almost juicy
Pour Over
Grind: Medium
Ratio: 1:15 (27g coffee : 405g water)
Time: 3:30–4:00 minutes
Temp: 200–205°F
A cleaner, brighter cup that highlights the blueberry up front — use a gooseneck kettle for a controlled, even pour
Blueberry Crumble Brewing Tips
- Cold brew is our top recommendation for this flavor — the low-and-slow steep turns the blueberry notes into something rich and fruit-forward without any bitterness
- Avoid over-brewing or using water that's too hot; flavored coffees can turn sharp quickly — keep temps at or below 205°F
- For drip or pour over, a medium grind is your safest starting point — too fine and the flavor can become intense and one-dimensional
- French press is ideal when you want a fuller, more dessert-like cup — the oils stay in the brew and give it a soft, buttery finish
- This coffee is delicious black, but also pairs beautifully with oat milk or a splash of cream if you want to lean into the crumble sweetness
- Try it iced — brew double-strength drip or pour over over ice for a quick, vibrant iced coffee with none of the dilution
- Store whole beans in an airtight container away from heat and light; consume within 2–4 weeks of roast date for the brightest flavor expression
Frequently Asked Questions
No — the flavor is achieved through natural and artificial flavoring compounds applied to the beans after roasting. There are no added fruit ingredients, no added sugar, and essentially zero calories beyond the coffee itself.
Flavor compounds can leave light residue in your grinder. If you rotate between flavored and unflavored coffees, run a small purge of unflavored beans between sessions to keep things clean.
Yes — available in whole bean or ground. Select your preference at checkout.
Yes — whole bean or ground, selected at checkout. For the fullest expression of Matari's flavor complexity, whole bean ground immediately before brewing is strongly recommended. The aromatic compounds that define this coffee dissipate faster after grinding than most origins.